Data Make Up!
Express yourself through makeup
Creation process
When I was picking out makeup, the idea came to me—not just to draw something on my eyes, but to encode data there.
Or maybe not just on the eyes.
Yes, when you're into data art, you start seeing data and encoding everywhere. That’s how this little project was born.
I bought various eye pencils, eyeliner, and even, for some reason, lip gloss. I got everything with some extra to spare, since I still wasn’t sure about the data encoding.
Or maybe not just on the eyes.
Yes, when you're into data art, you start seeing data and encoding everywhere. That’s how this little project was born.
I bought various eye pencils, eyeliner, and even, for some reason, lip gloss. I got everything with some extra to spare, since I still wasn’t sure about the data encoding.
Sketches and a set of pencils
Then I started sketching!
I decided to stick to simple shapes and encode basic data.
The idea was to use this kind of data makeup at events, similar to how face painting is done at children’s parties—but for adults! Though I did make a version for kids too.
I found it amusing that instead of wearing badges (data-badges), adults could see information about each other right on their faces. It’s a great way to connect and also to express yourself.
The mockup was created in Figma; I traced over photos from the internet with the pen tool, modifying them slightly. Although I think a few people still ended up recognizable!..
Prototype 1
Prototype 2
Prototype 3
I decided to stick to simple shapes and encode basic data.
The idea was to use this kind of data makeup at events, similar to how face painting is done at children’s parties—but for adults! Though I did make a version for kids too.
I found it amusing that instead of wearing badges (data-badges), adults could see information about each other right on their faces. It’s a great way to connect and also to express yourself.
The mockup was created in Figma; I traced over photos from the internet with the pen tool, modifying them slightly. Although I think a few people still ended up recognizable!..
Prototype 1
Prototype 2
Prototype 3
More sketches
All makeup variations in a row
Data.
The data is collected manually and kept very simple—it’s the kind of information you can share about yourself without much thought. In fact, you don’t even need to write it down.
Age is encoded in tens and units separately, though for some anonymity, it can be grouped or limited to just the tens.
Of course, the questions can vary. For example, at IT events, you could ask about area of expertise or tech stack. You could also include work experience instead of age.
The core principle stays the same.
The data is collected manually and kept very simple—it’s the kind of information you can share about yourself without much thought. In fact, you don’t even need to write it down.
- Gender
- Temperament
- Age
- Favorite pet
- Favorite drink
Age is encoded in tens and units separately, though for some anonymity, it can be grouped or limited to just the tens.
Of course, the questions can vary. For example, at IT events, you could ask about area of expertise or tech stack. You could also include work experience instead of age.
The core principle stays the same.
The Legend
Data makeup! Model and artist – Natalia Kiseleva
I took a photo against the backdrop of my favorite painting—Aivazovsky’s Among the Waves—after trying out the encoding on my own face. It turned out quite cute.
The next models will be my daughter—if she’s up for it (for now, she’s more into bunny or kitty face paint)—and my husband, who’s ready to join in on the beauty!
By the way, the placement of the data varies for children, women, and men. But that’s not a project requirement—just different options to suit different tastes. Data makeup can be applied to the cheek and cheekbone, the temple and eyelid, or even the neck.
Here’s what I was considering:
And since everyone is different, the placement can vary from person to person.
Project from 2024, published on the website in 2025.
The next models will be my daughter—if she’s up for it (for now, she’s more into bunny or kitty face paint)—and my husband, who’s ready to join in on the beauty!
By the way, the placement of the data varies for children, women, and men. But that’s not a project requirement—just different options to suit different tastes. Data makeup can be applied to the cheek and cheekbone, the temple and eyelid, or even the neck.
Here’s what I was considering:
- To avoid staining clothes
- To avoid clashing with existing makeup
- To have enough space!
And since everyone is different, the placement can vary from person to person.
Project from 2024, published on the website in 2025.
That’s all!
I hope you enjoyed the result!
I hope you enjoyed the result!
Links to my other projects
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I want to share with you my projects in the field of data art, an aesthetic approach to information.Data Art ProjectsHere you can find several of my data art projects dedicated to various topics, executed in different techniques. Physical, analog, and digital projects! It's a wonderful direction for creativity!Check! -
Here you can read my comic projects, educational or humorous, dedicated to the fields of analytics, data visualization, and others.Data-ComicsMy love for data, visualization, and teaching is combined with a passion for illustrated stories and jokes. At some point, I realized that visualizing rules in the form of a humorous comic greatly helps convey information and remember that rule. My comics and drawings are very helpful to me in creating educational products. I strive to make my courses fun and engaging. And thanks to comics, this is achieved excellently.Read! -
Here I collect my completed educational and other products, both paid and free, mainly in the field of data visualization and data art.Workshops & TrainingsI enjoy creating small offline products and conducting online courses because my areas of interest are quite diverse, and my educational products also cover a wide range. It's always rewarding to dedicate time and effort to what is interesting at the moment and to share knowledge with others! And when there are intersections between different areas of my interests, it results in something truly unique!Check!
My name is Natalia Kiseleva.
nickname - eolay
I love data art, I study this direction, collect a collection of world projects, and classify them.
I host live streams on the topic of data art, where we analyze various interesting directions of data art with guests.
I teach courses on data art, have a Telegram channel on Data Art, and a data art practice group called 'Flowers and Figures'.
Drop by sometime! If you want to learn more about this direction, check out my articles and videos on data art:
If you are interested in collaboration or need a personal consultation, feel free to reach out via LinkedIn, Telegram, or by email eolay@inbox.ru.
If you interested in these and my other projects - please subscribe to my page in social networks for regular updates! I'll be glad!
